DOOH (digital out-of-home) enables advertisers to integrate digital elements into their outdoor campaigns resulting in an advertising medium that is both highly impactful and highly flexible. Apart from the very visible benefits of bright, vibrant, and engaging creative, DOOH is also a cost-effective medium for advertisers who want the flexibility of changing creative in real-time, as often as desired, without any associated printing or flighting costs. DOOH has great synergy with other types of media and is an effective component of any omnichannel marketing campaign. It shares some of the benefits of other media channels - for example, real-time digital campaign monitoring - but it also has its own unique advantages such as immunity to ad blockers and no option for audiences to skip your ad. Demand for DOOH media has accelerated in recent years and supply has followed suit. As such, advertisers have access to a broad audience across various locations and LSM/SEM segments via DOOH.